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Durham e-Theses
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Items where Author is "MOHAMED, NOHA, AHMED, ALAAELDINE"

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Number of theses: 1.

Doctoral

MOHAMED, NOHA, AHMED, ALAAELDINE (2013) Antecedents of Brand Equity: The Chinese Path to Building Brands
A Case-study of GEELY and BYD Automotive Brands. Doctoral thesis, Durham University.

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