THE DREAM OF A ZERO WASTE SOCIETY:
EXPLORING THE PRACTICES AND
BEHAVIOURS OF WASTE GENERATION IN
GREATER MEXICO CITY

Abstract

This research aims to re-conceptualise consumption and waste generation through a broader set of theoretical questions and analytical methodologies to establish a more holistic theoretical framework for comprehending the global South's "waste crisis." This thesis is primarily based on the following question: "why do we dispose of things?". By
focusing on practices and behaviours of consumption and disposal by citizens of GMC, this thesis seeks to unpack the networks, symbols, skills, and meanings of these practices.

This moves the conceptualisation of waste generation away from being conceived as an irremediable consequence of population growth or as primary responsibility on the
consumers' shoulders. Therefore, this thesis proposes that consumers are embedded in a "throwaway environment" that pushes them toward unsustainable practices. However, this does not mean that the consumers have a "throwaway culture"; consumers might be "carriers" of practices, but they are still active participants.

By unravelling the multiple layers of framing that aggregate into the consumption and disposal of citizens in GMC, we shall see how GMC society's historical, social, and political framework serves as dispositions that guide an individual to act. This study focuses on modifying the narrative of considering consumers as careless, lazy, or
consumption-driven. It also sheds light on how ignoring these behaviours and practices will only bring temporary and reactionary solutions when dealing with waste.

This dissertation also offers an analytical framework that explores how consumers' elements interrelate and are synergetic. By re-conceptualising consumption and waste
generation, I propose not focusing on the insidious moral narrative of whether consumption and disposal are acceptable and to what degree. Instead, we should concentrate on a policy strategy that will help reduce the flow of materials. As a result, we might be able to curve a waste crisis by accepting shared responsibility (mostly borne by governments and businesses)