GRIFFITHS, ROBERT,THOMAS (2009) Shouldering Giants: Campaign Consultants and the Professionalisation of American Election Campaigns. Masters thesis, Durham University.
This thesis proposes that there is an inherent paradox in the American political cultural: that there is a strong distaste for any professionals spawned in the political process, despite that process being so complex (increasingly so) that professionals are required to navigate its courses on behalf of potential political candidates.
From a history of the campaign-consulting profession, the thesis explores the functions that these professionals carry out, the changing roles of the political parties who are seen to compete with these professionals for relevance, and then explores the role that professionals played in the presidential campaigns of 2008.
|Item Type:||Thesis (Masters)|
|Award:||Master of Arts|
|Keywords:||Campaign Consultants; PR; Obama; Marketing; Elections;|
|Faculty and Department:||Faculty of Social Sciences and Health > Government and International Affairs, School of|
|Copyright:||Copyright of this thesis is held by the author|
|Deposited On:||04 May 2010 11:57|